Understanding and defining Marketing

Analysing and creating the right Marketing Mix

Setting the right price

Creating the right image

Know your customers and what their needs are – collecting data, profiling, segmenting, using the information collated

Building good relationships with your customers

Understanding why customers buy – motivating factors, unique selling points

Delivering the service

Resolving complaints

Improving products/services and developing brands

Differentiating your products/services from those of your competitors

Achieve growth through your products/services

Planning a publicity campaign – advertising, direct mail, use of the internet

Developing a strategy – thinking strategically, setting objectives

Implementing the strategy and achieving your goals

Reviewing progress and revising objectives

 Learn how to improve marketing skills

Understand the importance of accurate research to analyse customer needs and preferences

Understand the importance of accurate research to analyse customer needs and preferences

Understand the importance of accurate research to analyse customer needs and preferences

Know your customers, markets and competitors

Enhance the image of your organisation

Exploit new opportunities and develop a winning marketing strategy

Improved profitability