 | Projecting a positive personal and corporate
image – ambassadorship |
 | Meeting and exceeding customer expectations
and demands |
 | Face-to-face contact with the customer |
 | The importance of good professional
communication skills |
 | Adopting different approaches for a variety of
situations and environments |
 | Gaining and maintaining loyalty |
 | Understanding the importance of body language |
 | Controlling the flow of conversation |
 | Dealing positively with difficult situations |
 | Creating a positively memorable service
experience |
 | The importance of treating colleagues as
customers |
 | Turning around customers dissatisfaction and
complaints |
 | Recognising potentially difficult situations
and preventing them from arising |
 | Really listening, gaining understanding,
showing empathy and building rapport with customers & colleagues |
 | Maintaining professionalism by communicating
confidently and calmly under pressure and saying things in the right way |
 | The importance of recording and following-up
agreed outcomes |
 | Understanding assertiveness and using it as a
means to think and communicate to achieve the desired outcome |
 | Consequences of good/bad service experiences |
 | Managing your own responses |
 | How to handle different types of
‘difficult’ customers, e.g. arrogant, persistent, angry, patronising, demanding, etc. |
 | Managing the extremes - when and how to
address unacceptable situations |
 | Ability to handle customers with courtesy,
enthusiasm, empathy and friendly efficiency |
 | Establish effective rapport with customers and
colleagues |
 | Increased benefits to the individual and the
organisation by turning around difficult customer situations |
 | Improved confidence, management of responses
and the ability to communicate assertively |
 | Effective questioning to elicit accurate
information and commitment when necessary |
 | Maintain professionalism whilst under pressure |
 | Know when and how to deal with unacceptable
behaviour and difficult types of customer |